FreshRB Make Healthcare Inclusive

 NeMCoH (Neighbourhood Media Connects Health) is an ongoing project that has originated from the impact of Covid-19 and how it has highlighted and exacerbated significant differences in the way ‘minority’ ethnic individuals interact with health care service providers as opposed to the general white population here in Manchester, UK. Specifically in the context of the uptake of the ‘Covid-19’ vaccinations. If we do not focus our efforts on learning more about our ‘minority’ ethnic communities and address their needs, we are not enabling equal access to the best possible health care and we are inhibiting the ability for every person within our Neighbourhood to live healthily and thrive to the fullest extent.

The ultimate goal of the Project is to learn more about minority ethnic communities within our Neighbourhood (Harpurhey, Charlestown and Higher Blackley) in order for service providers to create a more inclusive approach to the provision of services. This research is carried out through a Media Led Design Thinking Research Approach.

The tools we are using are:

• • Focus Groups
  • Podcasts Recordings
  • Short Documentaries
  • E-Reports
  • And a Summit Event to present findings

To find out more or get involved click here.