ABF wraps up ‘Peacocks’ Celebrity Filled Christmas TV Campaign

ABF wraps up ‘Peacocks’ Celebrity Filled Christmas TV Campaign

Posted 13th Nov 2017 at 11:11 by ihtezaz anwar

ABF Pictures have created and produced the latest TV campaign for national fashion retailer ‘Peacocks’. The adverts feature former X factor contestants Sam Bailey, Wagner, Jedward and Honey G. The campaign will launch in the UK from the 14th November and throughout the month leading up to Christmas. With over 130 years experience in the fashion industry, Peacocks has over 500 retail outlets and franchise stores located worldwide.

The adverts feature a bespoke Christmas rap written by the ABF team and produced and arranged by Media City based studio ‘Gas Music’. The dance routine was choreographed by Red Ice Productions based in Knutsford.

Peacocks Christmas 2017 – You do the wrapping – 30″ from ABF Pictures on Vimeo.

ABF Pictures produced the adverts and effects in house, with shoots taking place at The Sharp Project and Delamere Manor in Northwich. The campaign including the soundtrack was created within just 6 weeks and includes versions for both TV and digital.

Of the company’s latest advert, ABF Pictures‘s Creative Director Matt Barraclough said “Peacocks challenged us to create something fun and memorable that would appeal to their core customer. We started with the strap line ‘All you need to do is the wrapping.’ The rest just fell in to place from there. We think we’ve produced something that will really stand out on TV and give the brand a big push for the busy Christmas period.”

Wayne Thomas, Head of Marketing at Peacocks said “We chose this creative based on the standout ideas from the team at ABF. We loved the rap and thought this really made the ad jump off the screen. The whole production process was a fantastic and memorable experience. We can’t wait to see the ads on TV.”

This advert will be distributed across the following stations: ITV, E4, Watch, Good Food, Sky 1, Sky Living, Comedy Central, 5*, 5 USA and more. across peak viewing times amongst shows Coronation Street, Emmerdale, The X factor Live and The Chase.

About ABF Pictures: ABF Pictures are a boutique agency specialising in the creative and production of TV commercials for broadcast. Our expertise and passion is purely for TV; we know what works and why it works. We pride ourselves on being results focused, developing creative strategies and tailored productions that will give you or your clients tangible benefits to your bottom line. What’s more we make the process cost effective and an enjoyable experience. For anymore information or to have an informal chat about what ABF Pictures could do for your business growth please contact Ghalia Khan (Sales and Marketing Manager) on

ABF Pictures have recently produced ads for TOPPS for their Match Attax cards and Everything Five Pounds for their Black Friday and Christmas campaigns. They are also continuing to work closely with fast growing bathroom retailer on a range of TV creative for 2017 and 2018.


The Sharp Project
Thorp Road
M40 5BJ
United Kingdom