ABF Pictures bring Tully the elephant identity to life for soak.com
The Sharp Project tenants ABF Pictures have created and produced the latest TV campaign for national bathroom retailer ‘soak.com’. The campaign will launch in the UK from 30th November. ABF have created over 6 campaigns for the brand but this is this first creative that explores the soak.com brand identity, Tully the elephant.
The commercial tells the story of a young girl who imagines that the new family bathroom comes with a baby elephant. The advert and effects were created in house over 6 months.
The advert’s Director, Matt Barraclough said “Creating this commercial was both a challenge and a pleasure. The whole team have done a wonderful job.”
ABF Pictures’s Lead Animator, Joe Spademan said “The research and development phase on the project was so important to bringing the elephant to life. Seeing the final Tully animated and composited into the ad is as exciting as it is relieving! We’re really happy with the end result.”
Helen Gemmell, Marketing Director at soak.com said “soak.com and Tully our elephant were born in April 2016 and since then we have developed our creative to introduce who soak.com are and now is the time to bring our ‘Green Elephant – Tully’ to life. Working with ABF has been fantastic. They understand our brand and work closely with us to develop our creative further.”
Watch the advert here:
View ‘The making of soak elephant in the room’ below: