EY3 Media partner with GMCA and Andy Burnham for new #IsThisOK campaign

In December 2021 EY3 Media wrote, produced and directed the #IsThisOk Campaign video in partnership with GMCA and Mayor of Greater Manchester Andy Burnham.

The campaign video is a vehicle to launch an ambitious 10 year Gender Based Violence Strategy across Greater Manchester that would be used as part of an awareness based campaign designed to start public conversation, challenge men and boys to reflect on their own behaviours and provide an educational tool for further roll out as part of the strategy in 2022.

A hugely successful launch saw the campaign stack up over 4.2 million views on Twitter with major press outlets including BBC, ITV, Sky News, Manchester Evening News picking up the story, MP’s, celebrities and high profile figures shared and started conversation and what started as a local GM campaign, impacted across the globe.

The film can be viewed here.