News

50th tenant takes The Sharp Project’s office units occupancy to 75%

The Sharp Project, east Manchester’s digital content production complex, has reached an important milestone following the signing of nine new tenants taking the total number to 50.

With the tally of tenants reaching 50, over 75 per cent of the office units are now let. In total, the building accommodates 66 work spaces including 26 converted shipping containers in the Red Street space, and 40 office units across Blue and Gold areas.

New occupiers include The Zood, Made in Manchester, Digital Cools, Social Surf Online, Will Yapp, ELP (Elstree Light and Power), Dig Marketing, Paramount Media and Vibe Republic.

One of the companies that has just moved in, content marketing specialists Dig Marketing, chose The Sharp Project because of their ability to tap into the wealth of talent based there.

Tim Bilsborough, formed the company three months ago with business partner, Gabrielle O’Hare, and between them have 40 years’ experience working in advertising and production at the North West’s leading agencies.

Tim Bilsborough explained: “Having such a diverse range of digital companies literally outside our door is fantastic and made our decision to move here an easy one.  We love the niche entrepreneurial spirit that has been created and want to pull on the resources right here all under this roof and offer our clients a truly unique service.  We’re in the business of selling tailored ideas to companies, particularly in the retail sector, and we know we can find people within the building that can make the ideas happen.”

Rose Marley, General Manager of The Sharp Project added: “Reaching this milestone is a great way of rounding off a fantastic year for The Sharp Project. With 50 of the 66 office units now occupied, we are creating a thriving community of digital entrepreneurs. This clearly demonstrates that the digital and creative media sector is flourishing here in the North West despite the current economic downturn.  There has never been a more exciting time to work in this field with so many opportunities available to small digital businesses and young start-ups.”

Eddie Smith, chief executive for New East Manchester who oversee the delivery of The Sharp Project on behalf of landlords Manchester City Council said: “We’ve delivered a fantastic environment for young digital start-ups and the amount of interest in our facilities is testament to this. Having reached a 75 per cent occupancy rate on the office units is great news. With The Campus opening next year, 2012 is set to be another exciting year for The Sharp Project.”

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The Sharp Project announces digital Christmas card

The Sharp Project launched a competition in November, giving designers the chance to win a cash prize. The competition, which was open to all those in, or interested in, the digital sector offers creatives the opportunity to design a digital greetings card for the Festive season.

Rose Marley, manager at The Sharp Project commented ‘We thought this would be a great opportunity to offer companies and individuals the opportunity to work to a brief. It’s often hard for interns or junior members of staff to take full creative control on a client brief but it’s such a good experience and process to go through. It fits with the aims of SharpFutures to generate briefs  which can be used to take a risk and show off emerging talent. ‘

Please click here to view the winning entry, by Hogan Burrows at Mocapone

The Sharp Project Christmas Card will be sent out from The Sharp Project in December to their entire database enabling the winning designer’s work to reach hundreds of new regional, national and international contacts and potential future clients in the industry.

Photography by Joel Fildes & Andrew Marshall

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In-house Outsourcing with Zemap

Since it resided on a drawing board, The Sharp Project has made its purpose clear: to be a hub for small creative digital operations and the industries that assist them. Much is made of the potential for a tenant to pick different talents from within the building to fill a need for a particular assignment, and to a degree it happens; indeed it’s almost inevitable with such breadth and depth available. But when Zemap, a video production tenant, needed some holes filling pronto, they decided to keep it in the house – and got a result.

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Event 002: Whose work is it anyway? The future of IP

Event 002. Photograph by Lauren Hyde

Intellectual property (IP) law was introduced to protect the rights of innovators and artists and thereby encourage invention and creativity. Why invest millions developing a product when anyone can copy it and sell it for a pure profit? The language of IP is familiar to us all in everyday terms such as copyright, patent, royalties, licensing etc. But there’s a powerful argument that IP law has gone too far, protecting the rights of creators at the expense of people actually using and enjoying their creations. For example it is actually illegal to pay for a CD and then copy the music to your phone, even though there is software openly available to do it. Although it would take an extreme example for a case of private format shifting to be actually pursued by a copyright holder, it does demonstrate that while the letter of the law on IP is outdated, the spirit can pass through the walls.

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The Sharp Project hosts debate on the future of intellectual property

The Sharp Project, home to 50 digital and creative companies, launches its Essential Debate series on Thursday 20 October with a debate on the future of intellectual property which is jointly hosted by leading law firm Ward Hadaway.

Experts from the media, music business, film industry and legal sector will take part in Whose Work is it Anyway? a no-holds barred discussion on the issue of intellectual property and the major changes that are on the way.

The Government is looking to overhaul the current system in an effort to unlock an estimated £7.9bn of additional GDP and promote greater innovation and growth in the UK economy.

The proposed changes include the establishment of a digital marketplace where copyright content can be licensed; greater access to so called ‘orphan works’ whose copyright owners cannot be traced; and allowing more lawful copying, such as from a laptop to an MP3 player.

The proposals follow recommendations from an independent report commissioned by the Government and led by Professor Ian Hargreaves, Professor of Journalism at the Centre for Journalism Studies (JOMEC) at Cardiff University and Chair of Digital Economy.

The panel for Whose Work is it Anyway? is chaired by Ward Hadaway partner Laura Harper, law expert and head of the specialist Creative Industries team based at The Sharp Project.

On the panel will be Ben Stoney, Head of Digital at The Mob Film Company; Maria McGeoghan, editor of the Manchester Evening News; Greg Robinson of Connect2Media; Christian Hill, Director of Project:Simply; Music Producer and co-founder of OGenesis Records, Jim Spencer and Music Producer Dave Tolan.

Laura Harper, Partner at law firm Ward Hadaway said: “Intellectual property is at the heart of the creative sector’s success so this issue is something no creative enterprise can afford to ignore. These recommendations will fundamentally change the core aims of intellectual property law and have a significant effect on day-to-day business. We’ve managed to put together a fantastic line-up for this debate, featuring some key players in the sector to discuss whether the proposed way forward is for the better. It promises to be a lively discussion and an event not to be missed.”

Rose Marley, from The Sharp Project said: “We are privileged to have experts Ward Hadaway as tenants and value their insight into with such a topical issue that could affect so many creative businesses. This is just one of a range of events we plan to host, that offer creative companies the opportunity to be informed, ahead of the game and therefore able to deliver best practice in their field.”

Please click here for further information.

Places are limited and registration is essential.  For enquiries and registration email events@thesharpproject.co.uk or call 0161 205 1717.

For more information on The Sharp Project visit www.thesharpproject.co.uk.  For more information on Ward Hadaway’s Creative Industries team visit www.wardhadaway.com.

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Capturing Sound with 20/20 Vision: 80 Hertz Studios

Bands and musicians spend many an hour writing, learning, arranging and performing their songs, and when recognition comes their way the recording studio inevitably beckons. But taking a performance thrashed out in the heat and energy of a gig and reproducing it in the calm, technical studio environment can have a sterilising effect. We’ve all been blown away by bands on stage only to be left disappointed by their recorded work. Perhaps it’s underproduced due to being rushed out to capture a moment. Or maybe overproduction is the culprit, toiling to extract some core clarity but denuding the rawness in the process. Nightmares about failing to capture this authentic, instinctive sound in the studio make 80 Hertz’s George Atkins wake up in a cold sweat. But now he has opened his own custom-built studio in The Sharp Project, we’re going to start hearing the difference.

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Tenants move in to The Sharp Project’s Phase 3 work space

The Sharp Project in East Manchester, a hub for digital and creative companies, has signed up the first new tenants, for the third and final phase of the 200,000 sq ft digital content complex.

The new companies moving into the ‘Gold’ Phase 3 section of the building include Playface, a sports software and digital media solutions company and Fac365 who provide crew, facilities and equipment for the broadcast industry.

The 30,000 sq ft space, which is located at the heart of the building, has a mezzanine level with light and airy offices and a glazed roof suitable for office or studio use.  In total there are 28 units that range from 500 sq ft through to 1300 sq ft. This phase has a large communal space in the centre, where a cafe will open later this year, creating a social and event space with wireless connectivity so tenants can get together over a coffee and network or hold meetings with clients.

New tenant, Mark Chadwick, Director of Playface said: “The Sharp Project is the ideal location for us.  It’s close to the city centre but also right at the heart of the Eastlands development area and world leading sports facilities.

Mike Hayes, Managing Director of fac365 said: “We chose the Sharp Project for the vibrant atmosphere and sense of community spirit it will bring.”

Sue Woodward, Director for The Sharp Project said: “This part of the building adds to the range of working environments we can offer new tenants and existing ones who want to expand into a larger space. It’s great that we also have companies who started off in shipping containers, and now want to move into bigger units as they grow.  Our vision, to create our own eco-system where start-ups can flourish within a vibrant business community, is becoming a reality, which is fantastic.  The Sharp Project has always been more than just a building and always will be.”

This not-for-profit initiative is led by urban regeneration company, New East Manchester on behalf of site owners Manchester City Council.  Eddie Smith, chief executive of New East Manchester added: “Phase 3 is at the heart of the building and will become an important hub for tenants to meet, network and socialise. With the glass roof, this part of the original building has been completely transformed into a modern, attractive space to work. By providing the right environment, Manchester will remain a key player in this growing sector, bringing jobs and investment to the city.”

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Anything Taekwondo, Mancs Can Do Better

The Korean martial art of taekwondo might not attract the headlines like the UK’s other sporting obsessions, which is probably why it has slipped under the radar that we’re actually rather good at it. Several UK fighters are top ranked for their categories, raising hopes for a successful medal haul in 2012 in both the London Olympics and the Euro Championships which will be held in Manchester. Continue reading

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Sky1′s Mount Pleasant – Line Producer Howard Ella talks about filming at The Sharp Project

The hallway of the Mount Pleasant set

Mount Pleasant viewers will recognise this hallway

TV shows can be filmed more or less anywhere. Crews are self-contained units that can be deployed to any location and still keep everyone fed, watered, made up and filmed. If you’ve seen the “making of” Planet Earth films, you’ll know that anywhere really does mean anywhere. So why did Tiger Aspect choose to film Mount Pleasant, Sky1’s first commissioned comedy drama, at The Sharp Project? Line producer Howard Ella (MonroeJoe Maddison’s War, 5 Days, Lewis) postponed his wrap-day beer to talk me through his experience.

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New Series filmed at The Sharp Project gets rave reviews

A new eight-part comedy drama filmed at east Manchester’s digital production facility, The Sharp Project, aired for the first time yesterday, Wednesday 24 August at 9pm on Sky1 and Sky1HD and immediately received rave reviews from viewers on Twitter describing it as ‘hilarious’ and ‘the funniest thing for a long time’.

Called Mount Pleasant, produced by Tiger Aspect for BSkyB Ltd, and written by Shameless writer Sarah Hooper, the series is based around the life and loves of a thirty-something Mancunian couple and follows the complicated lives of their friends, workmates and ever-present parents.

Stars of the show include Sally Lindsay (Coronation Street) who takes the lead role of Lisa and Daniel Ryan (Skins, Just William) as her husband Dan.

Based in the electronics company Sharp’s old electronics warehouse in Newton Heath, The Sharp Project provides low cost spaces for creative companies in the media and digital sectors, providing easy access to high end, cutting edge technology.

The new £16.5m digital media production complex aims to create a ‘counter-corporate’ location for likeminded creative companies that will complement rather than compete with MediaCityUK in Salford.

The Project is funded by Manchester City Council, the Northwest Regional Development Agency (NWDA) and the European Regional Development Fund. Led by urban regeneration company New East Manchester, Bramall Construction is undertaking the construction work on the refurbished building which has been designed by PRP Architects.

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