ABF sign for United

ABF Pictures have been appointed TV creative & production company by UK retailer United Carpets & Beds.

ABF’s Creative Director Matt Barraclough said “We’re excited to be working with a brand like United Carpets & Beds. They have years on TV under their belt, they know what works for them but are also keen to take on and try new ideas.”

The first commercial created and produced by the Sharp Project based company will be broadcast just before Easter, in a multi region ITV 1 campaign.

“The new look commercials are great, they still have the key elements that work for the brand, yet we’ve added a new concept and look. I’m confident they will make an impact on TV. ” said Matt.

David Code from United Carpets & Beds said “The guys from ABF made a real impression at the pitch. They are Down to earth, hardworking with a true understanding of what was required to win our account.I wouldn’t think twice about recommending them.

The new ad was presented at our Annual Sales Conference to an audience of over 200, and was instantly loved by all. We look forward to working with ABF and creating some fantastic ads in the future.”

To coincide with this new appointment ABF has launched their new website, designed and created by Sharp Project based business Project Simply.

Matt said “The Sharp Project is been a great place to collaborate and network. It’s good to know that when we needed a new website we had to look no further than the talents of Project Simply, who reside just a corridor away. We love the new site.”

The new ABF site can be seen at www.abfpictures.co.uk

The commercial for United Carpets & Beds can be found at by clicking here